CORPORATE & PRIVATE TRAINING
BUSINESS COMMUNICATION & PROTOCOL
Expert-led programs designed to strengthen professional communication, international protocol and cross-cultural competence for individuals and organizations.
FOR COMPANIES & PROFESSIONALS
Business Protocol
Training & Consulting
Tailored training and consulting in international business protocol, professional communication and cross-cultural competence.
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Communicate with Confidence
at Business Events
A practical guide to professional networking — from introductions and self-presentation to dress codes, cross-cultural communication.
RU / EN
available in both languages
Corporate training & Consulting
Bespoke training and consulting for organizations, executives and teams operating across international and cross-cultural business environments. Programs are designed to strengthen professional communication, enhance cross-cultural competence and establish consistent standards of business conduct across the organization.

Available in English · Online and in person

  • Business Communication & Professional Conduct
  • Cross-Cultural Communication & Negotiations
  • International Business & Diplomatic Protocol
  • Executive Presence & Professional Image
  • VIP Guest & Delegation Management
  • Business Dining Protocol
  • Corporate Dress Codes
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WHAT WE HELP YOU ACHIEVE
EFFECTIVE COMMUNICATION
Build confident and effective communication with colleagues, clients and business partners — from professional correspondence to high-stakes conversations and negotiations.
PROFESSIONAL CULTURE
Establish clear standards of professional conduct, communication and interaction that strengthen trust, consistency and professionalism across teams.
EXECUTIVE PRESENCE
Develop a professional image aligned with your role and objectives — strengthening credibility, influence and personal brand.
WHO WE WORK WITH
Tailored solutions for professionals
across key business roles
SENIOR EXECUTIVES
Strengthen executive presence, build trust with business partners and navigate high-level international interactions with confidence.
TEAM LEADERS
Develop communication and leadership presence while creating clear standards for effective and professional team interaction.
CLIENT-FACING TEAMS
Build stronger client relationships through confident communication, professional conduct and cross-cultural awareness.
EXECUTIVE ASSISTANTS
Manage business correspondence, meetings, VIP guests and international interactions with precision and professionalism.
Veronica Lapushnyanu
International Business & Diplomatic Protocol Trainer and Consultant
  • Certified trainer in international protocol, business etiquette and cross-cultural communication.
  • Creator of 20+ professional training programs in English and Russian.
  • Consultant in international business protocol, professional communication and executive presence for executives and teams.
  • 17 years of international business experience in the technology sector across Russia, Australia and New Zealand.

EDUCATION & PROFESSIONAL TRAINING
  • International Protocol Trainer— The European School of Protocol, London
  • International Protocol & Etiquette — MGIMO University
  • Professional Image & Styling — Art & Image University
  • Public Administration — RUDN University
Testimonials
Hal Makintami
Senior Cyber Security Advisor
Veronika have created a course that is usually only accessible to diplomats or consultants from the Big 4 firms and made it readily accessible to anyone who calls themselves a professional and a global citizen. The intro to International Protocols was great, allowing me access to material that broaden my knowledge and perspectives. The Cross Cultural Communication was my favourite - it not only allowed me to laugh at myself for things that I have been doing wrong without realising it, but also equipped me with the right language - verbal and non-verbal - necessary to conduct myself well, and to quickly build rapport with others. This is particularly useful for those professionals who deal with clients from all works of life, demographics or cultural background; which is everywhere these days. Thank you to Veronika for turning on the lights, and for being a fantastic instructor/trainer.
Shelley Fox
Manager in cybersecurity
GroupEtiq Protocol Training was an essential program in our ongoing learning. They provided us with the necessary skills and knowledge to navigate a variety of situations, ranging from the social to the formal. Offering insights into cultural customs, official etiquette, and protocols across various countries and international settings. Course Curriculum Review:
• Comprehensive & Informative: The program delves into the intricacies of cross-cultural communication, diplomatic protocols, formal dining etiquette, and appropriate behaviour in various official settings. We gained a deep understanding of the customs and traditions of different nations, enabling us to engage in international settings effectively.
• Practical Application: We developed hands-on skills that can be directly implemented in real-world scenarios. Through interactive sessions, role plays, and case studies, we were given opportunities to practice, refine our abilities, and build confidence in order to handle formal events, meetings, and diplomatic engagements.
• Experienced Instructor: Veronika from GroupEtiq Training shared valuable insights, personal anecdotes, and best practices. This enriched the learning experience of our group dramatically. She is a seasoned professional who deeply understands her work and made the process of learning enjoyable.
• Cultural Sensitivity: In my work, cultural sensitivity is crucial when engaging with individuals from different backgrounds. GroupEtiq has helped to educated us, so that we can avoid cultural incidents, and navigate interactions respectfully and tactfully.
• Networking Opportunities: GroupEtiq attracted professionals across diverse backgrounds, including CEOs, CIOs, Business Managers, and Social Leaders, you never know who you could meet!
• Continuous Learning: GroupEtiq highlights that protocols can vary over time and that continual education, in understanding cultural norms, traditions, and values, is essential for fostering effective communication and relationship-building. We were provided links to resources so we can keep up to date with changes and effectively navigate the evolving landscape. Veronkia also provided her contact details, allowing us the opportunity to reach out and ask follow up questions, if necessary. Overall,

GroupEtiq Training is an excellent program that equipped me with the necessary skills and knowledge to navigate almost any environment with confidence, ease & finesse. I would highly recommend this training for anyone who is looking to do business internationally, and by sensitive to the ever-changing multicultural domestic landscape.
Stephanie Anderson
Sales Specialist
I highly respect and suggest Veronika as a top Protocol teacher. She is clear and concise on the understanding and meanings for business etiquette.
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INTERNATIONAL BUSINESS PROTOCOL  
PROFESSIONAL COMMUNICATION
Building a culture of
professional communication
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LEGAL INFORMATION
Terms of sale and payment are governed by the applicable Terms & Conditions, depending on the legal entity through which the order is processed.
MOLDOVA
RUSSIA
“GroupEtiq” S.R.L.
IDNO: 1026023145604
Registered address: nr. 6, MD-2002,
Chișinău, Republic of Moldova
E-mail: admin@groupetiq.org
Individual Entrepreneur Veronika Sergeevna Lapushnyanu
INN: 712306852107
OGRNIP: 322710000046288
E-mail: admin@groupetiq.org
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